From Placement to Performance: See How Familiar Routes Works

Familiar Routes makes it easy to put your business in front of thousands of local households without the complexity of managing a direct-mail campaign yourself.

Choose your placement, provide your advertising materials or let us help create your design, and we’ll handle the printing and distribution. Your custom QR code can also give potential customers a direct path to your website, offer, booking page, menu, or another destination of your choice.

1. Reserve Your Placement

Choose your preferred placement, complete the quick signup, and submit your payment to secure your spot in the next campaign.

2. Send Your Ad & Details

Provide your ad design, website or offer details, and any special instructions. Need a custom design? We can create one for you — just let us know!

3. We Print & Deliver

We professionally print your ad as part of a shared mailer and deliver it to approximately 10,000 local households through the USPS Every Door Direct Mail® network.

4. Reach & Track Results

Your ad reaches local households, drives customer engagement, and you can track performance through QR code scans and website visits using Google Analytics 4 (GA4).

Built for Local Businesses

Familiar Routes gives businesses an opportunity to build visibility within the communities they serve without having to plan, design, print, and distribute an entire direct-mail campaign on their own.

More Than Just Mail

Your placement can include a custom QR code that creates a direct connection between the physical mailer and your digital presence. Send potential customers to your website, promotional offer, booking page, menu, or another destination of your choice.

Ready to Reach Your Next 10,000 Households?

Have questions or want to discuss the right placement for your business? Contact Familiar Routes and we'll help you get started.